RxFlow : Operations Management
Product | Operations | B2B Order Fulfilment Platform
Product Strategy
Product Management
Product Design
User Research
UX Testing
Workflow Optimization
Product
Web App
Role
Founding Product
Designer / Manager
Time Duration
6 Months
Description
In pharma retail, a mishandled order isn't just a logistics problem, it's a compliance risk and a patient impact. RxFlow brings structure to a workflow that most distributors still manage through tribal knowledge and spreadsheets: automatic priority scoring, a live fulfillment pipeline, and a compliance-aware order detail that puts the right information in front of the right person at the right moment.
Insight
Pharmaceutical retailers managing OTC products, medical devices, and controlled substances face an operationally fragmented order pipeline.
Insight
Research Insights & Design Implications
Order prioritization is entirely tribal
>>
Design
Implication
Priority must be computed and visible on every order, not held in someone's head. The scoring logic needs to be transparent enough that a new hire can understand why Order A comes before Order B without being told.
Controlled substances create disproportionate friction
>>
Design
Implication
Controlled substance orders need a dedicated Compliance Check stage in the pipeline with CDSCO status surfaced directly in the order detail not in a separate tool. The system must make compliance visible, not just auditable after the fact.
Sales reps operate completely blind
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Design
Implication
Stock visibility arrives too late
>>
Design
Implication
Stock status must be surfaced at the order level on the card, in the queue, in the detail view so that procurement and fulfillment see the risk at the same moment, not sequentially.
Multi-channel order intake creates invisible work
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Design
Implication
The intake layer must normalize all order sources into a single queue. Channel of origin should be recorded and visible for audit purposes, but not create different workflows for staff.
Feature Development & User Flows
Research findings mapped directly to five core feature areas. Each feature was developed through collaborative workshops with user representatives, followed by low-fidelity prototyping and two rounds of usability testing before final design.
Prioritized Action List
Order Detail with Fulfillment Stepper
Kanban Pipeline Board
Overview of Numbers
ROI & Metrics
The following projections are based on baseline data collected during research (diary study, interviews, and operational records provided by the facility) combined with measured outcomes from usability testing. Post-launch tracking will validate these projections over a 6-month measurement period.
Projected Outcomes: 6 Months Post-Launch
40%
35 min
< 1 hr
70%
Next Steps
Copyright 2026, Manasi Dushyant Mehta
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